The social economy has declined. Online users’ patterns are changing: they no longer use social networks to broadcast, connect and share their lives. Consumers now seek deeper online and offline experiences for fulfillment.
“People want better experiences from devices, applications, websites and the offline services they enable,” said Chris Dixon, CEO of Hunch.
They are looking for something less superficial than what they currently find on social media sites. They want meaning and understanding. They want to be challenged.
26/06/12, An article on FMM, a blog about retail and digital media.