“Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times.

Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age)”

Analysis: This proves that a 10 minute video could still prompt sharing online.

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